AGENDA: PR Society Annual International PR & Communication Management Conference 2010
The Dynamics of Strategic Corporate Communications: “Enhancing Human, Information and Organizational Capital in the New Social Media Era”
Topic to be discussed:
An Overview of Strategic Corporate Communications Enhancing Human, Information and Organizational Capital Work In the New Social Media Era
How Strategic Corporate Communications Can Contribute to Management Decision Making
Human Capital: The Ethical Dimension of Managing Strategic Corporate Communications
The Communication Audit: Added Value for Love or Money
Cyber PR: Corporate Communications in Action Anticipating Global Trends
Business Continuity Management: Securing Corporate Reputation in Crisis Situations
The Dynamics of Customer Relationship Management – Essential in Encouraging and Rewarding Customer Loyalty
Investor Relations: Managing Human, Information and Organizational Capital
Managing Organizational Capital: The Corporate Social Responsibility Approach
Break Out Session – Sharing of Mind:
Word of Mouth Campaign: Identifying Influencers and Creating Strategies
The Spin Doctor Conception of Truth: Corporate Challenges
Information Management: How to Integrate Traditional and New Media in Empowering Corporate Reputation
Future of Strategic Corporate Communications: The Global Spread of Democratic Values